Director: Mike Maguire
Approximately .0002% of the Australian public was outraged that we blew up a fake crocodile. So we apologized. And then we apologized for our apology.
The apologies helped earn quite a bit of press around the globe. Not bad for a little Aussie spirit.
The Thinking Man's Think Tank was a digital and social extension of our "Thinking Man's Rum" campaign for Bundy. We asked people to submit horrible conundrums and the community was asked to offer their ingenious solutions. The results were turned into short videos.
The campaign was launched with this online video:
The Think Tank existed as a Facebook App, back when people still made those.
The response videos were created after I left the agency, but you can see one of them here. This particular one used our idea to turn your lame posters into awesome works of art.
Finally, here’s some print and poster work from the campaign:
