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Bundaberg Rum is one of Australia's most beloved brands. But until we created this campaign, they'd been using a talking polar bear for 40 years. We figured it was time to explore some of Bundy's glorious history.


Director: Mike Maguire


Approximately .0002% of the Australian public was outraged that we blew up a fake crocodile. So we apologized. And then we apologized for our apology.

The apologies helped earn quite a bit of press around the globe. Not bad for a little Aussie spirit.









The Thinking Man's Think Tank was a digital and social extension of our "Thinking Man's Rum" campaign for Bundy. We asked people to submit horrible conundrums and the community was asked to offer their ingenious solutions. The results were turned into short videos.

The campaign was launched with this online video:




Finally, here’s some print and poster work from the campaign:









Role: Writer
Running on Cargo