https://robkleckner.com robkleckner Tue, 22 Jul 2025 21:34:58 +0000 https://robkleckner.com en https://robkleckner.com/Homepage Tue, 15 Jan 2019 17:04:34 +0000 robkleckner https://robkleckner.com/Homepage https://robkleckner.com/Smartwater Tue, 22 Jul 2025 21:34:58 +0000 robkleckner https://robkleckner.com/Smartwater This wasn’t Jennifer Aniston’s first rodeo with Smartwater. But it might have been the director’s first time near a rodeo. Here are some highlights from this 2025 campaign that put Jen pretty much everywhere -- on big screens, medium screens and the tiny screen in your hand right now. Directors: Jake Szymanski / Sergio Cilli https://robkleckner.com/ESPN-This-is-SportsCenter Tue, 16 Apr 2013 22:43:38 +0000 robkleckner https://robkleckner.com/ESPN-This-is-SportsCenter Sometimes, your advertising dreams come true. It was an honor to contribute to ESPN's This is Sportscenter, one of the greatest campaigns of all time. The SportsCenter anchors get new uniforms. Bubba Watson and his caddie come across an obstacle in the office. CC Sabathia and Steve Levy react to Scott Van Pelt's fashion statement. Stephen Strasburg ices his pitching arm at lunchtime. Bubba Watson sharpens golf pencils. Big Red desperately wants to hitch a ride with Brad Keselowski. Pre-show is a little different when Barry Melrose is in the office. All spots directed by David Shane. https://robkleckner.com/Intel-Edge-to-Cloud Tue, 31 Aug 2021 23:37:11 +0000 robkleckner https://robkleckner.com/Intel-Edge-to-Cloud To demonstrate Intel’s data leadership from the edge to the cloud, we personified just how far Intel is willing to go to help customers get the most out of their data. These were targeted at companies’ IT decision makers -- so if you don’t understand exactly what they’re talking about, don’t worry. I don’t either. Directed by Dan Opsal https://robkleckner.com/T-Mobile-Scams Fri, 17 Jul 2020 17:31:48 +0000 robkleckner https://robkleckner.com/T-Mobile-Scams T-Mobile knows people hate scam calls. So they put a stop to them. We told this story through a series of videos featuring Brett Gelman and David Spade. On Instagram, we made stories that felt like scam calls interrupting you as you thumbed through your feed. Goodbye, scammers. &nbsp; Director: Jody Hill https://robkleckner.com/Weekends-with-Intel Sat, 13 Mar 2021 03:34:11 +0000 robkleckner https://robkleckner.com/Weekends-with-Intel Simply put, building your IT infrastructure with Intel makes your life a hell of a lot easier. So you can do whatever. These short videos appeared organically and paid on Intel’s social channels. And they very well may be the first Intel videos that don’t feature any Intel tech or products. Shhh, don’t tell the clients. Director: Owen Trevor https://robkleckner.com/T-Mobile-Binge-On Tue, 10 Nov 2015 20:28:53 +0000 robkleckner https://robkleckner.com/T-Mobile-Binge-On Thanks to T-Mobile, you can now binge watch without watching your data. Aaron Paul approves. Two spots ran on TV, two ran in Social. BINGE WATCHERS ANONYMOUS Director: Matt Aselton PULL UP AN EPISODE LIFE STORY GIRLS We also made a case study about the larger campaign, if you're into that sort of thing: https://robkleckner.com/Bundaberg-Rum Sat, 17 Nov 2012 13:51:08 +0000 robkleckner https://robkleckner.com/Bundaberg-Rum Bundaberg Rum is one of Australia's most beloved brands. But until we created this campaign, they'd been using a talking polar bear for 40 years. We figured it was time to explore some of Bundy's glorious history. Director: Mike Maguire Approximately .0002% of the Australian public was outraged that we blew up a fake crocodile. So we apologized. And then we apologized for our apology. The apologies helped earn quite a bit of press around the globe. Not bad for a little Aussie spirit. The Thinking Man's Think Tank was a digital and social extension of our "Thinking Man's Rum" campaign for Bundy. We asked people to submit horrible conundrums and the community was asked to offer their ingenious solutions. The results were turned into short videos. The campaign was launched with this online video: The Think Tank existed as a Facebook App, back when people still made those. <img width="670" height="748" width_o="670" height_o="748" data-src="https://freight.cargo.site/t/original/i/b6c8ad0bfd0a0d2942139ae2be21e746eeb650eda1d523957f2ca0d318822208/thinktank_02ab_o.jpeg" data-mid="62003263" border="0" src="https://freight.cargo.site/w/670/i/b6c8ad0bfd0a0d2942139ae2be21e746eeb650eda1d523957f2ca0d318822208/thinktank_02ab_o.jpeg" /> The response videos were created after I left the agency, but you can see one of them here. This particular one used our idea to turn your lame posters into awesome works of art. Finally, here’s some print and poster work from the campaign: <img width="495" height="700" width_o="495" height_o="700" data-src="https://freight.cargo.site/t/original/i/daa96fdac185930ef977491a126a19c402af035a1d82980f27c1b577ddbd6737/bundymolasses_o.jpeg" data-mid="62003297" border="0" src="https://freight.cargo.site/w/495/i/daa96fdac185930ef977491a126a19c402af035a1d82980f27c1b577ddbd6737/bundymolasses_o.jpeg" /> <img width="495" height="700" width_o="495" height_o="700" data-src="https://freight.cargo.site/t/original/i/398b4aaeb15a94a3cc722d8ab39118c0f5ebd41bf47e541641f398e48659b7e2/bundycane_o.jpeg" data-mid="62003294" border="0" src="https://freight.cargo.site/w/495/i/398b4aaeb15a94a3cc722d8ab39118c0f5ebd41bf47e541641f398e48659b7e2/bundycane_o.jpeg" /> <img width="495" height="700" width_o="495" height_o="700" data-src="https://freight.cargo.site/t/original/i/8548f8f7a89d902f90b988a4a3350e639762cea0e2fbed433bd8bfddc3fe58f7/bundyframes_o.jpeg" data-mid="62003296" border="0" src="https://freight.cargo.site/w/495/i/8548f8f7a89d902f90b988a4a3350e639762cea0e2fbed433bd8bfddc3fe58f7/bundyframes_o.jpeg" /> <img width="495" height="700" width_o="495" height_o="700" data-src="https://freight.cargo.site/t/original/i/40524a514557237472d0b2ba53627439643e0b1321ea96c0de1769ccb867e2af/bundycar.jpg" data-mid="62003295" border="0" src="https://freight.cargo.site/w/495/i/40524a514557237472d0b2ba53627439643e0b1321ea96c0de1769ccb867e2af/bundycar.jpg" /> https://robkleckner.com/T-Mobile-Unlimited-Data Mon, 04 May 2020 22:57:06 +0000 robkleckner https://robkleckner.com/T-Mobile-Unlimited-Data To announce T-Mobile’s industry-changing Unlimited Data plan, we enlisted some very famous people. NICKI MINAJDirector: Ruben Fleischer ARIANA GRANDEDirector: Ruben Fleischer The campaign structure was also translated to work across T-Mobile’s MLB sponsorship. BRYCE HARPER Director: Hank Perlman https://robkleckner.com/T-Mobile-Other-1 Thu, 06 Jul 2017 16:51:12 +0000 robkleckner https://robkleckner.com/T-Mobile-Other-1 A selection of T-Mobile work. SAMSUNG GALAXY LAUNCHDirector: Wayne McClammy TAXES &amp; FEES INCLUDEDDirector: Clay Weiner THIS/THAT Director: Lindsay Daniels iPHONE LAUNCH Director: Fred Savage AMERICA'S BEST UNLIMITED NETWORK Director: Clay Weiner AMERICA'S BEST UNLIMITED NETWORK Director: Clay Weiner